Thomas Friedman: "Today, average is officially over"

A discouraging, though not surprising, message from Thomas Friedman on the Opinion Pages of the New York Times.

In the past, workers with average skills, doing an average job, could earn an average lifestyle. But, today, average is officially over.

Being average just won’t earn you what it used to. It can’t when so many more employers have so much more access to so much more above average cheap foreign labor, cheap robotics, cheap software, cheap automation and cheap genius.

Therefore, everyone needs to find their extra — their unique value contribution that makes them stand out in whatever is their field of employment.

Average is over.

We've actually known this was creeping up on us, but not wanted to admit it, at least since the early 1980s.

Thanks, though, to the so-called Great Recession—which we still steadfastly refuse to call a depression, since the corporations, the banks and the investors are doing fine and the breadlines aren't in public—thanks to the Great Recession, we cannot deny the reality any more.

From Libcom.org's 1930-1939: The unemployed workers’ movement

Of course, as first responders, public library staff have known the truth intimately from the time the bubble burst. We have been flooded with customers who have been faithful workers their whole lives yet who, now that they are unemployeed, cannot even apply for unemployment benefits, let alone jobs, if they are not Internet savvy.

Although this isn't why I went to library school, I'm now almost convinced that anything else public libraries do is secondary to helping these folks. I've written several different posts about our mandate to serve the digital refugees.

How do we do it? How do we convince our funders that such service is crucial to the public library's role in the community?

[See Note for some ways our library is addressing these questions.]

The second theme of Friedman's Op/Ed piece, addressing the chanages needed in American education, compounds the challenge:

There will always be change—new jobs, new products, new services. But the one thing we know for sure is that with each advance in globalization and the I.T. revolution, the best jobs will require workers to have more and better education to make themselves above average.

Here are the latest unemployment rates from the Bureau of Labor Statistics for Americans over 25 years old: those with less than a high school degree, 13.8 percent; those with a high school degree and no college, 8.7 percent; those with some college or associate degree, 7.7 percent; and those with bachelor’s degree or higher, 4.1 percent

In a world where average is officially over, there are many things we need to do to buttress employment, but nothing would be more important than passing some kind of G.I. Bill for the 21st century that ensures that every American has access to post-high school education.

Do public libraries also have a mandate to support public education in this way? I don't know, but we surely need to advocate on behalf of public education.

We need to say:

"No 'business as usual' while our public cannot sustain themselves."

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Note: Jacksonville Public Library is addressing these questions through its strategic planning, which in turn guides its budgetary advocacy with City Council.

For example, our FY 2011-12 Balanced Scorecard includes this objective:

"We will provide tools to help customers with social service and job seeking needs."

Tactics to help achieve this objective:

1. We will provide online resources aimed at meeting these needs.

Measure: Number of visits to new social service database (Right Service) and new Careers & Jobs website.

2. We will provide programs and classes aimed at meeting these needs.

Measure: Number of attendees of relevant programs and classes that have demonstrated benefit. These opportunities may be sponsored by JPL or by partners, such as WorkSource.

The benefit of the programs will be demonstrated by the percentage of WorkSource participants who find work and by evaluations of JPL-provided programs completed by participants.

Here are some relevant links on the Jacksonville Public Library website:

• Career & Job Resources
• Unemployment Benefits Help
• WorkSource/Jacksonville Public Library Partnership
• Computer Classes in Libraries

In addition, here are some links to state of Florida resources:

• Florida Project Compass Workforce Recovery
• E-Government in Florida Public Libraries
• Right Service
• WorkSource

Finally, at Jacksonville Public Library, we hand out copies of the Social Services to the Homeless Green Card to customers who need it.

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Elvis citing: or,the neo-Luddite's embarrassment

On multiple levels, this one's a dilly.

A recent customer at the "Ask Here" (aka reference) desk was seeking the original print version of an article about Elvis Presley, but with incomplete citation information.

"It was in the Time/Life magazine for 1956. Either in August or November," she said.

"In 1956," I answered politely, "those were two separate magazines. But let's see what we can find."

Suspecting that our access to InfoTrac OneFile might not help, since that database doesn't have Life Magazine in its collection, I tried a rather sloppy Google search, which led me to the Life covers archive. The search we did gave us covers of 1956 issues in which Elvis was mentioned, but not the articles themselves.

[Note: Naturally, having done a "sloppy search," I now cannot retrace the URL I got to before.]

Then, just as we were jotting down from that search the likely August and November issues, I thought,

"Oh, duh! Readers' Guide to Periodical Literature! There's a reliable print resource that I know will work better than this database and Google searching!"

We grabbed volume 20 of RGPL, covering Mar 1955-Feb 1957, I showed my customer how to search for citations, and this is what she came up with:

Elvis, a different kind of idol. ill pors Life
41:101-9 Ag 27 '56.                      

I found the bound volume 41 of Life, and my customer found her article and photocopied what she wanted.

I was so pleased with myself that I decided to write a post about the neo-Luddite delight of print trumping digital. Here's the photo which amused me the most:

PRESLEY'S MOTIONS are demonstrated by a 13-year-old, Steve Shad, in a Jacksonville record shop. High school boys in area have mastered Presley's gestures, but show little interest in his singing style.

Being an obsessive showoff, I decided to research the article a bit more for this blog post. I tried another Google search, now that I had a full citation of the Elvis article.

Oops!

This first thing I found this time was the GoogleBooks link to the digitized original Life article.

"Duh. Well now I know better how to find this stuff online."

Then I found the GoogleNews link for an August 11, 2002, article from the Charleston, SC, Post & Courier, in which Steve Shad is interviewed.

"Oh, well...."

So, now I'm caught between two options: either the neo-Luddite's embarrassment that he didn't think of print reference sources earlier, or the neo-Luddite's embarrassment that he could have found more online while his customer was still there, if he hadn't been so sloppy.

Or, maybe it's the case that this path of online source—to print source—to better online source is actually a happy balance of the riches of both modes of searching.

Whatcha think?

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Addendum: Refman just showed me this morning his post on Digitized Life Magazine, which I read when he published it back in November 2009 but had forgotten about. Thanks, Refman.

Swiss Army Librarian: "Reference Question of the Week - 1/1/12"

Brian Herzog of Swiss Army Librarian writes:

This year, my library planned a program on using ebooks with library resources for the first Saturday in January.

The plan was for me to talk about Overdrive, and give live downloading demos for a Kindle, iPad, and Nook. Also, we invited a sales associate from the local Radio Shack to come talk about the non-library aspects of ereaders - buying ebooks, the differences between the devices themselves, and hopefully answer a few hardware tech support questions.

Brian's post is worth a read.

:-)