Our Call Center patched a customer through to me at Reference this afternoon. Here's the gist of the exchange:
Customer: "I need to find eternal security on the Internet."
Me: "Um...."
[Glancing at Caller ID, I see that it's "_____ Shoes." My colleagues will know who I mean.]
M: "Uh, what is that in this case? A book title? A website?"
C: "It's a belief."
M: "Oh. Um...let me put the phone down while I do a search." [Googling....] "There are a couple of sites here...."
C: "Do they have an 800 number?"

Mike